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Fashion branding and marketing

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Fashion branding and marketing 1-  H&M From the H&M website ~ 'The Marketing Department is our own global advertising agency, where we create all of our multi-channel campaigns and produce our marketing materials. This is where our brand is built and nourished – making sure everyone loves fashion at a great price just as much as we do.' Basically, Marketing creates attention for our brand, and builds likeability by making sure the world knows H&M is exciting, inviting and  fun.  https://career.hm.com/content/hmcareer/en_gb/workingathm/what-can-you-do-here/corporate/marketing.html 2-  Topshop Global campaigns, evolving strategy and engaging projects – our Marketing and PR teams make sure our Brands remain at the forefront of the fashion industry. Always pushing boundaries, they connect with customers in innovative and exciting ways to maximise sales and drive Brand loyalty. http://www.careers.topshop.com/head-office/
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Three point lighting

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Three-point lighting You do not have to use all the lights at the same time, therefore allowing you to experiment with the various types of lighting that work best for what you are aiming to achieve. Key light~ This is the main light used to focus the subject  Fill light~ The purpose of this light is to fill in the shadows created by the key light, preventing them from getting too dark.  Hair light~ This is used to separate the subject from the background.  The three-point lighting technique is a standard method used in visual media such as video, film, still photography and computer-generated imagery. It is a simple but versatile system which forms the basis of most lighting.
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