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Showing posts from January, 2018

Fashion branding and marketing

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Fashion branding and marketing 1-  H&M From the H&M website ~ 'The Marketing Department is our own global advertising agency, where we create all of our multi-channel campaigns and produce our marketing materials. This is where our brand is built and nourished – making sure everyone loves fashion at a great price just as much as we do.' Basically, Marketing creates attention for our brand, and builds likeability by making sure the world knows H&M is exciting, inviting and  fun.  https://career.hm.com/content/hmcareer/en_gb/workingathm/what-can-you-do-here/corporate/marketing.html 2-  Topshop Global campaigns, evolving strategy and engaging projects – our Marketing and PR teams make sure our Brands remain at the forefront of the fashion industry. Always pushing boundaries, they connect with customers in innovative and exciting ways to maximise sales and drive Brand loyalty. http://www.careers.topshop.com/head-office/