Online digital publications

Online digital publications



Both digital and printed newspapers contain mastheads and main headlines with the top news stories, however, online and printed differentiate due to the increased amount of visual images and adverts/cookies on online newspapers. The news values of The Guardian is doubtlessly political due to  its focus on Corbyn, contrasting with that, The Mail online targets commercial stories which re aimed at the younger generations/teenagers. Therefore, the political ideologies remain the same. I believe that both platforms do not attract the same audiences because online news is for more technological people such as the younger generation, whereas, printed newspapers appeal to older generations who are less experienced with technology. From observing both online publications, I think that the Guardian invests more capital in producing their online brand, because of this, the Guardians readership habits are evidently much higher than the Mail online. For example, the Guardian has 7,650,000 adults, in comparison to 6,989,000 adult readers of the Mail. Furthermore, I think that both online publications generate income through adverts and cookies on their websites, additionally, at the top of the guardian it asks people to pay as well as monthly subscriptions for online news. As you view the mail online, further down the side of the website there are elements such as other stories and advertisements which appeal to the audience, on the other hand, the Guardian's online publications contain less interactive elements.

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