Emily A Level Media

Fair trade What do fair-trade do? With Fairtrade you have the power to change the world every day. With simple shopping choices you can get farmers a better deal. And that means they can make their own decisions, control their futures and lead the dignified life everyone deserves. Therefore Fair trade allowed workers to be paid what they have worked hard to earn. Where fair-trade works? There are over 1.65 million farmers and workers in 1,226 producer organisations across the Fairtrade system.  Here are a few examples of some case studies of both producer organisations and individual workers. This occurs in 74  countries across four continents. The impact of their work They support small scale farmers and workers who are marginalised from trade in a variety of ways and carefully monitor the impact of Fair-trade on these communities.  'Fair-trade as a certification is much more than merely an environmental c...

Pitch bullet points: Smells divine Long-lasting scent and spray Hi end but affordable Perfume is always in Goes well with everything  This perfume can suit any occasion Fashion statement  Never fully dressed without perfume All natural Perfect gift for this Christmas or a treat for the new you of the new year This product is a brand new fragrance from Tiffany & Co with a main target audience of women. The advert will appear on bill boards, magazines, television and social media. 

Questions~ 1/ Press freedom is significant as it presents media institutions with the ability to produce stories in any political alignment that they desire and also publish any stories they feel are in the public interest. This is important as it means the public can receive news stories that they need to hear about even if they damage other people's reputations. It allows all news to be given to the public so that we have all the information we might need about politics and economics as well as celebrity stories in the tabloid newspapers. Without press freedom we would live in a country with state censorship where the government controlled the news we received. This means that they could only publish stories in their favour and what they wanted the public to see. The government should have no control over what is reported in UK press as we need  and have a right to know what is going on. Press freedom is related to representative democracy as we can see different poli...

Explain the political affiliations of the two newspapers, e.g. The Daily Mail as a right wing newspaper is partly defined by its support for the Conservative party, The Guardian as a centre-left newspaper is partly defined by its support for Labour or the Liberal Democrats, and how this is clear from an example you have studied. The Guardian is a centre left wing paper, showing support for the Labour Party  and the Liberal Democrats. It is run by the Scott Trust, so is not purely a profit model. The Daily Mail is a right wing paper, showing support for the Conservative party.

What examples of editorialised content would not fit 'impartial' television news (e.g. social or political opinion) from The Guardian and The Daily Mail print or online editions. An example of editorialise content that wouldn't fir impartial television news would be the paridise papers story due to the contrasting headlines which clearly show political affiliations. The Daily Mail shows theirright wing ideology proposing that the Queen had been 'dragged' into the off-shore tax audience, claiming her innocence. Whereas the Guardian uses negative language such as 'controversial'and ' exploiting' connoting that the Queen was fully aware, this therefore shows their left wing ideology.

Music video question~ Explain how representation in music videos are chosen to promote the artist(s). The music videos I have chosen to study are Unfinished Sympathy by Massive Attack and Burn the Witch by Radiohead. Both of which contrast massively in different ways as each music video contains a different context. They both convey artists in different perspectives, for example the unfinished sympathy as directed to display ordinary life with a woman walk down the street which allows the audience to relate to the video more as is it portrays reality. However, in the video to the accompaniment of Radiohead, the main singer is not visible as the video shows an interesting yet different story and is based on the 1960's children's animated 'Trumpton' programmes. Firstly, Massive Attack use the opportunity of this song to create a music video which inspires and celebrates diversity as they film povertised areas and use the traditional style of making the lead singer...

In comparison with each other the first initial differences between the two newspapers is that one newspaper is a tabloid and the other is displayed as a broadsheet. In a tabloid, the audience is targeted at a much younger generation than a broadsheet's target audience . The audiences use the media to fid out information about what is occurring in the world day by day. A tabloid uses much more colloquial language, whereas a broadsheet uses more standard and formal English Language. A tabloid refers to soft news and a broadsheet refers to hard news. Tabloid's are very biased to which ever political side is winning, however broadsheet newspapers focus more on politics in general and the economy. Both newspapers have a byline as well as visual images and captions but there are positioned in different places on each newspaper and tabloid images are more bold and enlarged. The Telegraph newspaper in a category 'group A' therefore it means it is for the upper middle c...